By Walter Grand in Economy —

Shopify adds NFT-Gated option for online stores

Shopify adds NFT-Gated option for online stores
Photo by Arthur Mazi / Unsplash

The e-commerce platform hopes to enable brands to attract more customers with exclusive digital goods. NFT-Gated is Shopify's new loyalty program, which gives you the opportunity to have early access to fresh NFT merchandise when you connect your cryptocurrency wallet.

The project is currently in beta testing. However, the company said it is already partnering with Adam Bomb Squad, Doodles, World of Women , Invisible Friends, Superplastic , Stapleverse and Cool Cats NFT to create tokenized storefronts.