Exploding Social Media Usage: Vietnam's Rise to the Top 10
A vibrant digital revolution is unfolding in Vietnam, with the country leaping into the global spotlight as one of the top 10 nations for social media usage. This digital wave is not only reshaping daily interactions but is also redefining career landscapes, particularly in the marketing realm.
The Digital Boom
Vietnam’s digital landscape is thriving, as reflected by the Digital Vietnam 2024 report: over 78 million internet users and nearly 73 million social media users as of January 2024. According to VnExpress International, these figures reveal a society deeply entrenched in the digital world—a phenomenon that’s transforming consumer habits nationwide.
A New Frontier for Marketers
Digital marketing stands on the frontline of this transformation. Fueled by the rise in social media engagement, businesses are pivoting heavily towards digital advertising, with forecasts predicting expenditures to reach an impressive US$1.8 billion by 2028. This trend marks a significant move away from traditional advertising mediums.
Bridging the Skills Gap
In response, educational institutions in Vietnam are reshaping their curricula, keenly aligning with industry trends. The British University Vietnam (BUV) has introduced an innovative Digital & Social Media Marketing program, focusing on immersive, practice-oriented training. This program seeks to produce practitioners who are adept at navigating the intricate digital ecosystem.
Training Tomorrow’s Influencers
The program’s unique “closed-loop” structure immerses students in the full cycle of digital marketing—from analyzing markets to executing strategies. Graduates become influencers and connectors in the digital marketplace, embodying skills essential for shaping brand strategies and engaging with the ever-social Gen Z and Gen Alpha.
Pioneering Educational Excellence
BUV’s commitment goes beyond mere education. With a QS 5-star rating and accreditation from the UK’s Quality Assurance Agency, BUV ensures that its graduates are not only academically grounded but also industry-ready, poised to step seamlessly into professional roles with competitive starting salaries.
As Vietnam continues its ascent in the digital domain, the demand for digitally-savvy marketers is only set to increase. The nation’s social media explosion is a clarion call for professionals to embrace this dynamic and rewarding career path, thus positioning Vietnam as a formidable player in the global digital arena.
