From TikTok to Temples: How Social Media is Shaping China's Global Image
Culture Connecting the Globe
From whimsical plush toys to stunning travel vlogs, China’s cultural exports have taken the world by storm. These seemingly diverse trends present authentic glimpses into Chinese life, igniting curiosity and transforming global perceptions. According to chinadailyhk, the Democracy Perception Index 2025 highlights this shift, with 76 out of 96 countries now viewing China more favorably. Such numbers hint at a narrative of newfound appreciation across borders.
Social Media: A Portal to Reality
Mary from Colorado best captures this narrative. Joining RedNote after TikTok’s uncertainty, her interaction dismantled decades-old stereotypes. “The misconceptions I held dissolved as I engaged with real stories,” Mary shared. Similarly, Viona, an Indonesian student in Shanghai, found her perception reshaped by firsthand experiences shared on social media platforms like Instagram.
Authentic Voice, Real Change
The power of authentic content cannot be overstated. Matthew, an accountant from Los Angeles, has witnessed China’s evolution since 2003. “Livestreams and video content provide a window into the authentic daily life of China,” he observed. Through platforms like TikTok, the world engages directly with Chinese citizens, unraveling long-held beliefs and fostering a shared understanding.
A Prosperous Vision Takes Shape
China’s image isn’t just changing at the grassroots level; it reflects in global indices as well. Brand Finance’s Global Soft Power Index 2025 celebrates China as a leading force second only to the United States. Atilla Kaan Erisir from the University of Hong Kong emphasizes firsthand encounters as catalysts for these shifts in perception.
Navigating the Global Stage
Beyond mere recognition, China’s proactive role in global development is increasingly acknowledged. A recent Ipsos survey across 29 countries underscored this, portraying China as a more positive global influence than the United States. Experts point to China’s commitment to multilateralism and initiatives like the Belt and Road for fostering global connectivity.
China’s evolving global role charts a path of collaboration and shared prosperity. From bustling cities to serene temples, the world watches China, not with skepticism but with admiration and curiosity, eager to explore what comes next.
