Media Experts Redefine Quality Amid AI, Social Media, and Digital Video Surge
The Dawn of a New Era
As the digital landscape reshapes itself with the advent of AI, social media, and digital video, media experts are stepping up to redefine key concepts of quality. A new report from Integral Ad Science (IAS) showcases how this transformation necessitates a fine balance between leveraging innovation and maintaining control.
Embracing AI’s Promise and Perils
As stated in PR Newswire, industry leaders see AI as a double-edged sword. While offering unparalleled opportunities for speed and personalization, it also introduces substantial risks, particularly in content authenticity. Approximately 83% of experts view the rapid rise of AI-generated content with concern, emphasizing the need for third-party verification to ensure trust across platforms.
Dominance of Digital Video and Social Media
With digital video leading the charge, experts confirm its primacy over display and audio formats. Brands are meticulously choosing platforms that foster trust and align with brand values. Social media continues to hold paramount importance, with 84% of advertisers prioritizing it over other digital mediums, highlighting the critical role of brand safety and creator suitability.
The Cornerstone of Media Quality
In an era where AI-generated creations are becoming prevalent, media quality remains a steadfast pillar for campaign success. A resounding 86% of professionals underline the importance of distinguishing and managing AI-generated content to enhance performance outcomes. This focus illustrates a keen awareness of the challenges posed by ad fraud, content adjacency, and the burgeoning CTV inventory.
Charting the Future with Caution
In the backdrop of rapid technological shifts, the industry remains cautious yet optimistic. As influencers grow in prominence, the focus has magnified on ensuring content safety and suitability. Marketers are keenly observing AI’s potential while laying frameworks for oversight and control.
Conclusion: A Future of Balanced Innovation
As 2026 approaches, the industry stands at a crossroads where innovation and safety walk hand in hand. The path forward entails a forward-looking approach that harnesses technology to its fullest while ensuring each advertising space remains secure, meaningful, and effective. Integral Ad Science continues to lead this journey by setting benchmarks for trust and transparency in digital media quality.
