PayPal’s Stablecoin PYUSD Rolls Out on Venmo to Select Users Amid Sluggish Adoption

PayPal’s Stablecoin PYUSD Rolls Out on Venmo to Select Users Amid Sluggish Adoption
Photo by Mika Baumeister / Unsplash


Venmo, the popular peer-to-peer mobile payments platform operated by PayPal, announced that it will start offering PayPal USD stablecoin (PYUSD) to a select group of users. The launch aims to open new avenues in financial transactions, making it easy for users to purchase, send, and store the stablecoin. Despite this high-profile launch and PayPal’s substantial influence in the payments arena, the adoption of PYUSD has been notably slow, according to recent reports.

PayPal USD Stablecoin Now on Venmo

Starting September 20, select users can now purchase PayPal USD stablecoins and send them via the Venmo platform. "We are pleased today to announce that PayPal USD is now available on Venmo to select users and will be rolling out fully in the coming weeks," the company said in a press release.

This new integration will also allow for the transfer of stablecoins between PayPal and Venmo at no additional cost. According to PayPal, "Individuals using compatible external wallets, and merchants accepting payments in PYUSD, will also be able to receive transfers from Venmo users. Blockchain network fees apply."

Technical Details of PYUSD

PYUSD is an Ethereum-based stablecoin launched by PayPal in August and is issued by Paxos Trust Company. The stablecoin is backed by U.S. dollar deposits and other liquid assets like short-term treasuries. It also received regulatory approval from the New York State Department of Financial Services (NYDFS), easing its adoption among licensed virtual currency entities in New York.

PYUSD's Availability Across Exchanges

Even before its Venmo integration, PYUSD was already accessible on major cryptocurrency exchanges like Kraken, Coinbase, and However, despite its presence on these large platforms and its regulatory green light, the stablecoin hasn’t gained the market attention that some experts expected.

Slow Adoption Rates

A transparency report by Paxos, the issuer of PYUSD, revealed the total net assets of PYUSD as of August 31, 2023, stood at $45.3 million. The majority of these reserves—$43.8 million—were collateralized through U.S. Treasury reverse repurchase agreements, and only about $1.5 million was backed by cash deposits.

Despite PayPal's influence and the promise of PYUSD to facilitate global payments, the stablecoin holds only the 19th position in terms of market capitalization among other stablecoins, according to CoinMarketCap. When compared to market leaders like Tether (USDT), which has a market cap of over $83 billion, PYUSD's position seems minuscule.

Possible Reasons for Sluggish Adoption

Competition: The stablecoin market is highly competitive, with coins like Tether, USD Coin (USDC), and Binance USD (BUSD) dominating the space. Given that these stablecoins have already established a considerable user base, it becomes challenging for new entrants like PYUSD to make a significant impact.

Regulatory Uncertainty: Although PYUSD has NYDFS approval, the stablecoin market faces increasing scrutiny from regulators. This added level of uncertainty could potentially slow down the rate of adoption for new stablecoins.

Late Entry: With established players already controlling a significant share of the stablecoin market, PYUSD's late entry presents another hurdle in its adoption strategy.

Limited Use Cases: So far, PYUSD has limited adoption scenarios outside of the PayPal and Venmo ecosystem, unlike its competitors that have established use-cases in various blockchain projects and DeFi platforms.

Future Outlook

PayPal and Venmo's widespread user base could eventually help PYUSD to become more prevalent in the financial ecosystem. If the stablecoin can develop more use-cases, enhance its functionalities, and secure additional partnerships, it could eventually catch up to its competitors.

However, the road ahead is fraught with challenges. The stablecoin market is quickly evolving, and competition is fierce. While PayPal’s move to integrate PYUSD into Venmo represents a significant milestone, it remains to be seen whether this will be enough to propel the stablecoin into the mainstream consciousness.


The inclusion of PYUSD on Venmo marks a pivotal moment for PayPal's foray into the world of blockchain and cryptocurrency. However, despite this new channel and the strong backing by a well-established company, PYUSD has a long way to go in terms of adoption. Challenges such as strong competition, regulatory scrutiny, and limited use-cases can hinder its progress. Only time will tell if PYUSD will catch up with its competitors or continue to lag in the ever-competitive world of stablecoins.