Ron Fleming Takes Lead as Lazydays CEO Amid Strategic Revamp

Ron Fleming Takes Lead as Lazydays CEO Amid Strategic Revamp

Ron Fleming Takes Lead as Lazydays CEO Amid Strategic Revamp

Stocks Jul 12, 2025

In a bold move aiming to steer Lazydays Holdings, Inc. into a more stable and prosperous future, Ron Fleming has officially assumed the role of Chief Executive Officer (CEO). Having served as Interim CEO since September 2024, the Board of Directors confirmed his new position in the company’s top executive chair, recognizing his impressive efforts in revamping the business operations.

A Proven Leader Returns

Fleming’s expertise is no stranger to Lazydays, where he previously served in various leadership capacities, including Senior Vice President of Operations. His tenure at the company from November 2013 to August 2023 set foundational shifts leading to a public listing in 2018. Board Chairman Robert DeVincenzi emphasizes Fleming’s unparalleled industry knowledge, commitment to stakeholders, and vision for future growth.

Strategic Moves: A Reverse Stock Split

On the strategic front, Lazydays announces a reverse stock split at a 1-for-30 ratio, effective from July 11, 2025. This decision, approved by the Board of Directors, is a tactical step to align with Nasdaq’s listing requirements and enhance share market value. The transformation not only strengthens financial metrics but reaffirms the company’s dedication to long-term stability and shareholder value. According to RVBusiness, such decisions are pivotal for companies seeking to fortify their market position.

No Impact on Shareholder Ownership

For shareholders, the reverse split will increase the per-share market price without altering the proportionate ownership interest, aside from minimal adjustments due to fractional share rounding. Continental Stock Transfer & Trust Company will facilitate the necessary stockholder transitions seamlessly.

Building on a Heritage of Excellence

Since its founding in 1976, Lazydays has earned a reputation for excellence in the RV industry. As a go-to destination for RV enthusiasts, the company is committed to delivering top-notch products and services, evidenced by its wide selection of RV brands and state-of-the-art facilities. With Fleming at the helm and a strategic pivot underway, the trajectory is set for a promising future.

Fleming’s permanent appointment and the financial recalibration mark a new chapter in Lazydays’ storied history. As the RV lifestyle continues to capture the hearts of more adventurers, Lazydays stands prepared to provide outstanding support and showcase its commitment to leading the charge in the RV industry.

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