Russian brands of clothing, footwear and accessories will occupy half of the consumer market by 2030

Russian brands of clothing, footwear and accessories will occupy half of the consumer market by 2030
Photo by Keagan Henman / Unsplash

Domestic brands will be able to occupy a niche of 1.3 trillion rubles, Alexey Bazhenov, an expert of the National Technological Initiative, told RIA Novosti.

After the departure of Western brands from the Russian market, according to him, a niche of at least 13.5% of the market has been freed, which is more than 200 billion rubles.

However, a considerable part of the industry players were left without partners, advertising, goods and tenants.

At the same time, in terms of production localization, the clothing market is second only to food.