The Social Media Revolution in Home Remodeling Fever

Indianapolis, November 24, 2025 — In an era where social media shapes everything from daily routines to major life decisions, home remodeling has not been left untouched. A new report from the Home Improvement Research Institute (HIRI) highlights the burgeoning influence of social media platforms on homeowners’ renovation decisions, particularly among the younger generations.

Sparking Inspiration and Initiation

Social media is no longer just about catching up with old friends or sharing vacation photos. It’s swiftly becoming a significant catalyst for inspiration and project initiation in home improvement. According to HIRI, these platforms provide a fertile ground for creativity, urging homeowners to embark on new projects, sometimes even from scratch. This phenomenon is particularly evident among Millennials and Gen Z, as noted in the recently published Homeowner Social Media Influence on Home Improvement Shopping report.

The Power of Influence

Millennials and Gen Z demonstrate the marked impact social media can have on purchasing behavior and project initiation. A significant portion of DIY enthusiasts in these cohorts reported starting renovation projects due to engaging with content on platforms like YouTube, Facebook, Pinterest, and Instagram. Such platforms act not only as a source of inspiration but also as places for comparing products, acquiring guidance during installation, and seeking troubleshooting advice.

The Role of Different Platforms

YouTube takes the lead as the most influential platform, followed closely by Facebook, Pinterest, and Instagram. This popularity stems from the versatility in content offered — from quick DIY tutorials to elaborate home decor inspirations. These platforms tap into the ambition and confidence of users, encouraging them to take on projects they might not have considered otherwise. Kitchen & Bath Design News.

Generation’s Digital Playground

For Millennials and Gen Z, social media serves as a dynamic community where ideas are exchanged freely. It’s here that they find camaraderie and support, sometimes even more than traditional resources like magazines or physical store consultations. As a result, more than half of these generations initiates a project solely due to an interaction with social media, underscoring the platforms’ profound effect during the initial stages of a home improvement venture.

Conclusion

While social media might not replace primary research or professional consultations, its role as a supportive and inspirational tool is cementing rapidly. For those in the home improvement industry, embracing this trend could mean unlocking new pathways to engage with prospective clients and consumers — an opportunity that’s too potent to overlook.

So, whether you’re a homeowner pondering a new kitchen design or a budding DIY enthusiast looking for your next project, don’t underestimate the power of social media. It’s a virtual landscape where your dream home begins to take shape.