Unleashing LinkedIn Events: Brands Can Now Sponsor User Posts
The world of LinkedIn continues to evolve as the platform offers brands a new way to shine: sponsoring user posts that link directly to LinkedIn events, redefining how businesses connect with their audience.
Introducing Thought Leader Event Ads
LinkedIn’s new “Thought Leader Event Ads” unlocks the potential for brands to amplify their reach by sponsoring posts from executives, creators, or industry experts that include links to LinkedIn events. Imagine the possibilities — your event gaining traction through the voices of influential LinkedIn members. According to Social Media Today, marketers are eager to tap into this by simply logging into Campaign Manager, promoting posts that align with their objectives.
Amplification Through Influencers
Boosting your event’s visibility is now as simple as finding the right posts. With permission from content creators, brands have the opportunity to engage a broader audience. LinkedIn’s studies have shown the persuasive power influencers wield over public opinion. Engaging with Thought Leader Event Ads could redefine your event’s success.
Metrics that Matter
The new ad format isn’t just about reach but engagement. LinkedIn reports that B2B marketers enjoy 1.6 times higher engagement through these ads compared to traditional image promotions. Furthermore, the platform saw a 15.3% increase in Live Video events in 2024, signaling heightened interest and participation.
Expanded Opportunities for Brands
Since last year, LinkedIn expanded these advertisement opportunities beyond corporate employees, enhancing access for various speakers, sponsors, and industry thought leaders. The added capability to incorporate event promotions broadens the horizon for brands aiming to leverage LinkedIn’s growing event platform.
A Strategic Advantage
The integration of Thought Leader Event Ads with brand awareness or engagement objectives grants brands the means to reach audiences effectively. This synergy of organic and paid strategies could prove invaluable in raising interest.
In a world where engagement is key, LinkedIn’s latest offering positions brands to leverage dynamic, influencer-driven strategies to highlight events with poise and precision.
