Tim Cook to Attempt Bringing Apple Back into the Tech Race This Week as Cupertino Giant Lags Behind

Last year, during the developer conference, Tim Cook notably avoided mentioning artificial intelligence (AI), opting instead to unveil the Apple Vision Pro augmented reality headset. The reveal was a flop. For a long time, Apple remained silent about OpenAI, ChatGPT, and AI, seemingly ignoring this groundbreaking technology.

Apple missed the AI trend, and now shareholders are demanding breakthrough technologies from Tim Cook. This week, the Apple Developer Conference will take place, where the updated iOS 18 is expected to be showcased. This update should demonstrate the company's achievements in AI. Experts suggest significant enhancements to the voice assistant Siri might be on the horizon.

Analysts anticipate a potential partnership between Apple and OpenAI, and possibly with Google. This could mark the beginning of a shift towards hardware applications of AI integrated into the iPhone.

However, it is essential to remember that the AI revolution is still in its infancy, and none of the major tech companies have yet succeeded in embedding generative AI into a remarkable hardware product.